Omnibus is a widespread syndicated type of a market research. Several clients participate by submitting proprietary questions. Generally clients only receive results from their proprietary questions and general demographic questions. Omnibus is a very effective type of analysis used for the performance of smaller scale research.
Our monthly face to face omnibus and daily CATI omnibus are designed for all those, who are highly aware of the importance of a regular and quick market feedback. na vrh
CATI PLUSbus (telephone omnibus)
CATI is an abbreviation for Computer Assisted Telephone Interviewing. In comparison to the classical omnibus surveys (i.e. ordinairy telephone interviewing or face-to-face omnibus) CATI PLUSbus distinguish itself with promptness, cost effective price and continous interviewers control in our call centre. Using CATI PLUSbus-a is especially justified when:
- the results are needed quickly,
- there are only few questions to be asked
- the research budget does not allow a face-to-face interviewing.
F2F PLUSbus (face-to-face omnibus)
F2F PLUSbus is conducted every month, each wave in 1000 randomly selected households. Both, CATI PLUSbus (telephone omnibus) and F2F PLUSbus enable you to get a quality, cost effective and quick answers to your business questions.